ETHICAL COMPONENT OF THE COMMUNICATIVE EFFICIENCY OF BUSINESS COMMUNICATION

Authors

  • Елена Юрьевна Кашаева Южный федеральный университет Автор
  • Людмила Григорьевна Павлова Южно-Российский институт управления - филиал, Российская академия народного хозяйства и государственной службы при Президенте РФ Автор

DOI:

https://doi.org/10.12737/20400

Keywords:

communicative efficiency, factors of communicative efficiency, ethical postulates, speech etiquette, address, stylistic correctness, semantic appropriateness, congruence principle

Abstract

He article deals with issues related to the ethical foundations of the effectiveness of oral and written forms of business communication. It is emphasized that in business interaction speech etiquette plays an important role, in particular address as the most frequent communicative unit. Particular attention is given to form You address in the system «Chief Employee». The efficiency factors of using speech etiquette clichй in business correspondence are identified.

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Published

2016-03-15

Issue

Vol. 11 No. 3 (2016)

Section

Статьи

How to Cite

Кашаева Е.Ю., Павлова Л.Г. ETHICAL COMPONENT OF THE COMMUNICATIVE EFFICIENCY OF BUSINESS COMMUNICATION // Среднерусский вестник общественных наук. 2016. Vol. 11, no. 3. P. 187–195. https://doi.org/10.12737/20400