THE MODEL OF THE FORMATION OF RELATIONAL STRATEGIES IN THE COMPANY

Abstract

In the article new strategic concepts of enterprise development are associated with the formation of the relational space on the basis of systemic interactions with other market players and/or within the company. The aim of the work is to develop and study the model of formation of strategies of relational interactions of the enterprise. Norms of behavior of actors of relational contracts are regulated not only by formal obligations, but also by largely informal agreements. The methodological basis of the presented work is the idea that the relation can ensure the achievement of strategic guidelines for the development of the enterprise due to the high level of self-organization and orderly activities. The results of the work are, firstly, in the introduction into scientific circulation and the study of the category of intra-firm relations; secondly, in the development, refinement of the definition of "relational strategy", thirdly, in the development and description of the system of principles of formation of relations (trust, valence, congruence, pertinence); fourth, in the development of a formalized model for the formation of relational strategies; fifth, in the development of an integral indicator for assessing the potential and results of relational interactions. These results determine the theoretical and practical value of the work, have scientific novelty and significance for specialists in the field of strategic planning of the enterprise.