брендинг малых городов,
искусственный интеллект,
цифровое соавторство,
креативные индустрии,
креативная экономика,
культурная идентичность,
визуальный культурный код,
бренд территории,
малые города
Abstract
In the context of rapid technological advancement and digital transformation, the interaction between humans and artificial intelligence (AI) in the creative industries is of particular importance. AI is becoming not only a technological tool but also an active participant in cultural production, influencing the boundaries of authorship and the perception of identity. The aim of the study is to identify models of AI interaction in the creative industries as a tool for small-town branding. The object of the study is the interaction between humans and artificial intelligence in the creative industries. The study investigates models of digital co-authorship between humans and artificial intelligence that reveal their influence on shaping visual identity as an element of place branding of small towns. To find a solution the author applies an interdisciplinary approach combining cultural, economic, and technological perspectives as well as literature analysis, case studies, content analysis, comparative analysis, interpretation and synthesis. The author shows that AI performs not only auxiliary functions but is also integrated into the process of digital co-authorship, transforming the structure of creative labor and practices of place branding. The author systematized the models of human-AI interaction in creative industries and proposed a typology of digital co-authorship that includes instrumental, partnership, and autonomous models, which correspond to different degrees of authorial control and algorithmic autonomy. The author proposes the concept of AI as a mediator of visual identity, in which AI is regarded as a tool mediating the interpretation, reproduction and formation of the visual cultural code of a territory. It is established that generative models possess significant potential for the visual branding of small towns, contributing to the development of digital co-creativity, creative tourism, and community engagement. As a result, the author concludes that the originality of the research lies in the conceptualization of digital co-authorship of humans and AI in the visual branding of small towns, in the development of a typology of interaction models (instrumental, partnership and autonomous), as well as in the systematization of legal, cultural and social risks associated with digital interference in the processes of territorial image representation. In addition, the author emphasizes that the practical importance lies in substantiating approaches to the ethical and sustainable integration of AI into creative industries and the cultural development of small towns.
