COVID-19 CRISIS AND EXPERIENCE IN IMPLEMENTING SOCIAL RESPONSIBILITY AND EFFECTIVE COMMUNICATIONS

Abstract

The purpose of the article is to examine the features of the COVID-19 crisis and the ongoing processes of increasing social responsibility and effective communication. Recent events in the world have put the management of organizations in a new and unfamiliar situation and leadership. Moreover, organizations have had to look like never before for solutions that accumulate many new challenges - from economic survival and development; human resource management in a highly changed environment, before the adoption of management tools and good practices that manage to increase and keep people motivated at a high level. The presented experience of foreign social practices, allowing to accumulate resources in a crisis period. It has been substantiated that the motivation for increasing social responsibility in organizations is the opportunity to realize not only their leadership positions, but also to get the opportunity to recognize their importance and need. The study focuses on the possibility of obtaining positive results in a crisis situation, developing social responsibility. As a result, some practices in the context of challenges implemented in Bulgaria and other countries have been generalized and structured.