CLUSTER APPROACH TO THE MANAGEMENT OF EXPORT-ORIENTED SMALL BUSINESS DEVELOPMENT IN THE REGION

Abstract

The purpose of the article is the development of new management approaches for the development of export-oriented small business in the region. The development of foreign economic activity and the increase in export volumes are an important task for the country's regions, the solution of which will contribute to the achievement of the goals outlined in national projects to expand international cooperation and regional products to enter foreign markets. A cluster approach can be used to enhance export activity in the region and involve small businesses in it. The formation of regional clusters of export-oriented small enterprises will enhance their export potential, provide great opportunities for the implementation of export contracts, and reduce the risks of foreign economic activity. The implementation of regional policies to support export-oriented small businesses should be accompanied by a set of government support measures and the creation of an effective infrastructure for export activities. Research methodology - analysis of the dynamics of the share of exports and its structure in the foreign trade turnover of the Orel region; modeling the implementation of the cluster approach in managing the activities of export-oriented small businesses in the region. The article analyzes the state of export activity in the region on the example of the Orel region. The causes and problems that hinder its development are identified. The assessment of the activities of government agencies that regulate the export activities of enterprises in the region is given. The functional tasks of the regional Center for Export Support were grouped in two blocks: information and consulting functions and business support functions. The scheme of phased support of export transactions by the Export Support Center is presented, aimed at creating an enabling environment for the development of foreign economic activity in the region. A model for the implementation of the cluster approach in managing the activities of export-oriented small businesses in the region has been developed, which allows to increase their export opportunities and ensure the reliability of the execution of contracts. The formation of clusters of export-oriented small enterprises in the region will significantly increase the volume of domestic products exported to the foreign market and purposefully regulate export activities in accordance with the national economic development goals of the country and its regions.