DIGITAL COMPETENCIES OF THE STAFF AND THEIR INFLUENCE ON THE DEVELOPMENT OF PERSONNEL MANAGEMENT ASSOCIATIONS

Abstract

Purpose: to present the results of research in the field of formation of digital competencies of personnel and their impact on the development of personnel management of organizations. Subject and research methodology: The study consisted in the analysis of the current state of the processes of digitalization of economic systems, determining the prospects of digital competencies of staff. Also the assessment of the materials characterizing influence of processes of digitalization on the concept of personnel management was given. Results: The article determines that personnel management is designed to ensure the efficient operation and competitiveness of business entities, but, due to the updating of the work process, there is a need for personnel with a certain set of competencies and skills. In this regard, in order to form an effective competency model of an employee, it is necessary to evaluate forecasts objectively that become trends in human resource management. Results. Nowadays, technologies, especially digital, are becoming the main factor of economic growth, methods of personnel management based on big data have become complex. In this regard, the level of development of digitalization processes has affected personnel management and as a result have an impact on the competitiveness of business.