IMPROVEMENT OF STATE SUPPORT OF ENTREPRENEURSHIP IN THE SPHERE OF PERSONAL DATA PROTECTION IN TERMS OF THE DIGITAL ECONOMY

Abstract

n the medium term, in Russia the market for personal data protection services will develop at an accelerated pace, which is necessary for the full functioning of the information society infrastructure elements. Strengthening support for entrepreneurial activity in the market of personal data protection services is objectively becoming one of the most important tasks related to the implementation of the Digital Economy program. On the basis of the integration approach to management, the authors identified the problems of entrepreneurial activity in the field of protecting confidential information. The analysis allows to propose a set of measures to develop a system of state support for micro, small and medium-sized specialized enterprises operating in the market for personal data protection services, which will contribute to improving information security in the digital economy.