PECULIARITIES OF THE PROCESS OF FORMING THE POLITICAL IMAGE OF RUSSIA IN FOREIGN MEDIA

Abstract

The problem of international image of Russia is acute in the face of political and economic pressure from the world community. The article summarizes the essence and content of the process of building a political image of Russia in foreign media. The analysis of statistical data and expert assessments of the peculiarities of the established public opinion are carried out. The modern role of the media in the process of influencing public sentiments is considered. The structural process of forming the image of the state is studied. On its basis, some judgments are proposed to promote the positive image of Russia further, taking into account modern branding approaches and the existing set of ideas about the state.