FORMATION OF THE DEVELOPMENT STRATEGY FOR THE GROCERY CLUSTER IN THE REGION

Abstract

The article considers modern trends in the development of the real sector of the region's economy in the aspect of the cluster approach. The possibility of forming product clusters in the region is substantiated, the development of which is aimed at increasing the social and economic efficiency of production and increasing the sustainable development of the territories. On the basis of the analysis, it was concluded that there is a need to form product clusters in the Orel region, which involve the synthesis of the food industry with the agricultural sector in order to meet the needs of the population, ensure import substitution and stable position of the region. The authors present a model for constructing a regional product cluster. It is substantiated that the processes of formation of product clusters must be accompanied by the development of a strategy for their development, which is a comprehensive program containing a system of indicators and activities aimed at achieving the goal of cluster development. An approximate structure of the grocery cluster development strategy is proposed, which includes the main information blocks and target indicators that must be achieved while effectively managing the available resource capital in the cluster.