TRANSFORMATION OF THE IMAGE OF THE HEAD OF STATE IN FOREIGN MEDIA SPACE: INTEGRATED SOCIOLOGICAL ANALYSIS

Abstract

The purpose of the article is to identify the transformation directions of the image of the head of state in foreign media space based on an integrated sociological approach. The geopolitical situation in the modern world is maintained at the information level in the manner of the head of state, which is constructed in the media space. Therefore, the analysis of the transformation of the image of the head of state in the foreign media space is not only of scientific interest, but also allows to determine the dominant tone and nature of relations between states. The dynamics of the image of the Russian head of state in the American press is of particular importance, since it in one way or another reflects the relationship between the countries. The activity of the head of state has its own distinct specificity. The analysis of visual images and representations requires the use of integrated sociological analysis in sociological research, including both traditional and “visual” methods. The novelty of this study is that the authors based on text and visual materials of the foreign press for 2018-2019 (covers with the image of V.V. Putin and articles on the public administration of the Russian Federation and the President of the Russian Federation, published during this period in the magazines “Time” and “Newsweek”), an analysis is made of the directions of transformation of the image of the head of state in foreign media space. The study of the transformation of the image of the head of state in the media space shows a shift in the focus of attention to certain characteristic features, or the introduction of new elements into the existing image. The research results show that the dynamics of the image of the head of the Russian state in the foreign press tends to strengthen negative formats.