DIFFERENCES OF THE INVESTMENT ATTRACTIVENESS MANAGEMENT IN VIRTUAL COMMERCIAL ORGANIZATIONS

Abstract

The purpose of the article is the substantiation of the research methodology of virtual commercial organizations, the consideration of the functional differences between virtual commercial organizations and traditional ones, the substantiation of management methods of virtual commercial organizations in the framework of increasing investment attractiveness. In today's economy, there is a need for developing skills in working with a virtual environment among highly efficient organizations - market leaders. This is due to the advantages of using a virtual environment as an auxiliary element of the organization mechanism. With the mistrust of investors in the new organizational form, virtual organizations need to carefully approach their investment attractiveness and find any indicators for further use as a basis for encouraging investors to take a positive investment decision for a virtual organization. Research methodology: an analysis of existing points of view regarding the management of investment attractiveness in virtual commercial organizations is presented, the author's understanding of the features of management for the formation of investment attractiveness in virtual commercial organizations is presented. As a result of the study: the key features of the formation of investment attractiveness of virtual commercial organizations were identified, the advantages of investing in virtual commercial organizations compared with traditional organizations were identified, a number of actions were proposed to prevent the risk of loss of investor funds by choosing the optimal virtual commercial organization.