INFORMATION TRANSPARENCY AND ANALYSIS OF BIG DATA ON THE BUSINESS SYSTEM BASED ON REGULATORS OF PROPER FINANCIAL REPORTING

Abstract

The purpose of the article is to reveal the concepts of transparency and trust in reporting in the era of the application of digital technologies and the principles of communication interaction of international organizations for informatization and support of business systems. The problem of forming a transparent information space in the era of digital transformations is one of the pressing problems of our time. The enterprise system is the foundation of the private business sector and the tax-forming sector of the economy. The country's welfare and social stability depend on its sustainable and effective development. Global initiatives of world communities and associations are aimed at developing digitalization, data transparency, smart regulation, creating an accessible environment for people with disabilities. Data transparency for conducting research in the field of entrepreneurship is ensured on the basis of information transparency, big data analysis and regulation of the preparation of proper financial statements. Based on the World Bank data arrays, groups were compiled, time series were built, and indicators of the state of the enterprise system in the leading countries were rated to create the most favorable conditions for starting and running a business. The relationship between the indicators of easy business registration, the creation of new enterprises, the reduction of the tax rate on profit and the openness of data to users is shown. The authors justify the proposals for the formation of proper financial statements to fill the analytical lakes. As an appropriate financial reporting, the initiative to develop integrated reporting and data collection for the analysis of non-financial performance indicators of business entities is supported.