THE NEW GENERATION OF ORGANIZATIONAL LEADERS

Abstract

The purpose of the article is to study the leadership orientations of young generations, identifying key socio-cultural characteristics and needs of representatives of the "generation Y" ("Entrepreneurs", 1983-2000) and "generation Z" ("Inventors", 2000 to present) as future organizational leaders. The subject of the study is the evaluation of a new era of leadership, in which issues of power and subordination are treated differently. Some tools are characterized, such as attracting, retaining and developing young talented leaders such as distributed leadership, internal entrepreneurship, corporate innovation laboratories and social entrepreneurship, reverse mentoring, etc. Successful practices of Russian and foreign organizations in the field of building a leadership and training system are considered. The topic of preliminary complex adjustment of the employer brand and the value proposition is also touched upon, on the basis of which the strategy of promotion and development of leadership in the organization among young generations is formed. The results of the study revealing the socio-cultural characteristics of young generations and their recommendations for the development and strengthening of leadership competencies are formulated.