CORPORATE SOCIAL RESPONSIBILITY IN FORMING BUSINESS REPUTATION

Abstract

The article examines business social responsibility of as its voluntary duty to follow those areas of activity that are most in demand from a public point of view. The author proves that the social orientation of business brings a direct benefit to society and the business structure itself, indicates that the growth in revenue of the organization and increase in its profit are the main motive for introducing corporate social responsibility in the practice of the company. The author structured the basic directions of improving the corporate governance system: the development of corporate culture, transparency of activities, public awareness of the company. The greatest impact is the introduction of corporate social responsibility to increase the company's intangible assets, enhance its reputation and brand.