POSSIBILITIES OF THE DIGITAL ECONOMY FOR THE DEVELOPMENT OF BANKING BUSINESS IN RUSSIA

Abstract

The digital economy is becoming an increasingly important driving power of global economic growth and plays a significant role in accelerating economic development, increasing the productivity of existing industries, creating new markets and industries and providing comprehensive sustainable growth and development, especially in the banking sector of Russia.The article analyzes the development of the banking business in Russia, as well as reveals the trends and prospects for its development in the conditions of the development of the digital economy. The emphasis is put on the prospects for the development of digital banking in Russia as a trend for the future of banking. The development of digital technologies is connected with the new realities of modern banking, connected with the active implementation of modern forms and technologies to organize the activities of organizations. Digital transformation challenges the Russian banking sector, digital technologies fundamentally change the logic of banking services, so it is necessary to develop a consolidated position of the community in relation to modern challenges.