POLITICAL FEATURES OF CONVERGENT MEDIA

Abstract

The article analyzes the phenomenon of media convergence at the present stage of development of federal and regional media. The author's conception of the levels of convergence is revealed, which indicates the tendency and changes in the sphere of a professional journalist. The analysis of the theory and practice of the work of modern media has demonstrated the different levels of manifestation of convergence. The modern phenomenon of convergence has a significant impact on the transformation in the media business, which allows us to talk about the organization of a new infocommunication environment. Such changes contribute to the appearance of convergent editions that create a media product for various types of media (Internet, radio, television, print). Flash-technologies, new ways of processing and obtaining information, the emergence of hybrid genres of journalism determine the necessary transformation of professional skills of journalists.