SOCIAL RESPONSIBILITY OF BUSINESS AS ITS COMPETITIVE ADVANTAGE

Abstract

Social responsibility of business assumes a certain level of its development and a voluntary response to social problems that arise in society. This concept is based on the premise that an entrepreneur, existing in a society and in the inevitable dependence, must develop not only his business and receive a corresponding entrepreneurial income, but in this connection he has to satisfy certain social demands of the population. The benefits brought to society by socially responsible business are obvious. The main problem is how profitable such an activity for business structures. Programs of social responsibility of companies are exclusively voluntary. However, the thesis that in today's world socially responsible business is not only a necessity, but a direct benefit, finds more and more evidence today. Indirect evidence of the positive impact of CSR on the efficiency of business is also the fact that most of the world's largest corporations are at the same time leading in the field of CSR.