CORPORATE SOCIAL RESPONSIBILITY IN LARGE BUSINESS STRUCTURES AS A DETERMINANT STRATEGY FOR ENSURING SUSTAINABILITY OF ECONOMIC DEVELOPMENT

Abstract

The article presents the results of a study of the implementation of corporate social responsibility (CSR) in the large business structure of the Republic of Tatarstan. Corporate values are described as a basis for building CSR principles. A comparative analysis of the basic principles of CSR, developed in science and established in practice, with the principles of CSR implemented by PJSC Tatneft, the results of which show that the large business structure studied adheres to the basic principles of corporate social responsibility (CSR), so the company applies the concept of CSR fully, trying to meet all standards, implements external and internal CSR. The characteristics of the main directions of the implementation of external and internal CSR are given, with the identification of company stakeholders and the description of corporate charity. The analysis of the dynamics of costs for the implementation of social programs of the enterprise is carried out. Based on the results of this analysis, the trend in the growth of financing of social programs is revealed in the time horizon of the relative reference period that is being researched, which finds verification in the values of growth rates calculated by the chain method.