SOCIO-PROFESSIONAL COMPONENT OF IMAGE OF THE MIDDLE CLASS

Abstract

The article raises the problem of identifying the image of the modern Russian middle class. The middle class appears to be a dynamic social structure. The process of fixation of the middle class’ positions (including socio-professional positions) over time, their reproduction in new generations makes it a real class. The socio-professional component of the image of the middle class is analyzed by using the method of metaphors. The metaphors were identified by means of content analysis of the texts of Russian newspaper articles about the middle class, and were derived from the kernel of the middle class in the process of expert focused interviews as well.