CLIENT-ORIENTED ORGANIZATIONAL CULTURE AS A VECTOR OF TRANSFORMATION OF HIGHER SCHOOL

Authors

  • Николай Семенович Данакин Белгородский государственный технологический университет им. В.Г. Шухова Автор
  • Инна Арамовна Демененко Белгородский государственный технологический университет им. В.Г. Шухова Автор
  • Ирина Валерьевна Шавырина Белгородский государственный технологический университет им. В.Г. Шухова Автор

DOI:

https://doi.org/10.12737/21313

Keywords:

higher school, organizational culture, customers, higher education

Abstract

n the article the role of organizational culture as a customer-oriented trajectory of management at university is considered. The authors analyze the main clients of the educational environment on the basis of which the model of customer-oriented organizational culture of the university is proposed, reflecting the structural platform of organizational culture, the integration of internal and external customers in the socio-cultural environment of the university, as well as sequential communications and transformations of external customers in the internal customers.

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Published

2016-04-15

Issue

Vol. 11 No. 4 (2016)

Section

Статьи

How to Cite

Данакин Н.С., Демененко И.А., Шавырина И.В. CLIENT-ORIENTED ORGANIZATIONAL CULTURE AS A VECTOR OF TRANSFORMATION OF HIGHER SCHOOL // Среднерусский вестник общественных наук. 2016. Vol. 11, no. 4. P. 12–17. https://doi.org/10.12737/21313