STRATEGIES FOR THE DEVELOPMENT OF INTERNAL COMMUNICATION IN PUBLIC ORGANIZATIONS: PRACTICAL ASPECTS AND THEORETICAL DILEMMAS

Abstract

Human resources management has changed considerably for the recent years. Crisis situations of various natures are the major factors of development of the science of management. The subject of this article is the role of crisis and efficient human resources management in the modern organization and the specific role of internal communications. The authors prove that the strategy of internal communications should be an indivisible part of the PR-strategy and HR-strategy. Stages of strategy development and features of the communication audit in public institutions are revealed.