SOCIO-PHILOSOPHICAL DIMENSION OF THE TERM INTERNATIONAL COMMUNICATION

Abstract

This article has attempted to advance the term international communication by challenging the assumption of its only political framework. Through socio-philosophical analysis, factors shaping the essence of international communication have been identified: various frameworks (institutional, crisis, inter-religious, inter-ethnic, marketing, scientific, political, professional, finance etc.), hierarchical levels (local, regional, global) and interactional communication patterns (face-to-face, group and mass). It is stated that international communication is influencing public opinion not only within political context but in a wide range of contexts: economic, societal and cultural. The dual nature of international communication is introduced through its developing and destructive impacts.