финансовый анализ,
сбалансированная система показателей,
эффективность деятельности фирмы,
построение целей коммерческой организации,
плановые и фактические значения,
стратегические мероприятия
Abstract
The purpose of the research is to study the theoretical and methodological foundations of a balanced system of indicators for assessing the company performance. Particular attention is paid to the distribution of the goals of a commercial organization according to the perspectives of the balanced scorecard, as well as the establishment of planned and actual values for the balanced scorecard in the organization. The authors substantiate the importance of developing strategic measures to improve the efficiency of organizations based on the use of the developed balanced scorecard. When faced with the challenge of developing a balanced scorecard to measure a company performance, choosing specialized software such as BSC Designer made sense for several reasons: flexibility and customizability, task focus, professional capabilities, support and updates, and a proven track record. Developing a balanced performance measurement system helps companies address a number of issues such as measuring performance, understanding strategic goals, aligning interests, making informed decisions, and improving communication. Research methods - abstract-logical, analysis, formalization and typology - were used in the development of a balanced system of indicators for assessing the company performance.
