A NEW “NETWORK PERSON” IN THE RUSSIAN POLITICAL SPACE: CHALLENGES, RISKS OR PRODUCTIVE EFFECT?

Abstract

The purpose of the article is analysis of the influence of socio-political transformations of society on a modern person from the perspective of the formation of a new “network person”. Procedure and methods. In the article, based on the application of the network approach methodology, the anthropological method, as well as content analysis and analytical approach, an attempt is made to substantiate the formation of a new “network person” in the conditions of the new social reality of the network society. Results. It is shown that the network society changes the space of human existence, transforms the external environment and has a significant impact on human consciousness and behavior. Social and political practices of people are acquiring a new format under the influence of digitalization and networking. Based on the results of the study, it was concluded that the new “network person” is becoming a determining factor in social development in the context of profound transformations of the modern world. Theoretical and/or practical significance. The assumption is substantiated that modern political processes have a significant impact on the worldview of the new “network person”, their communications, practices, social connections and relationships. The demand for knowledge about a person and the world around them is increasing, as well as the importance of social and humanitarian knowledge in general. The author proposes the draft of the analysis of the new “network person”, who in the conditions of the new social reality becomes network human capital.