IMPLEMENTATION OF MARKETING ACTIVITY IN THE SPHERE OF BANKING SERVICES

Authors

  • Ирина Александровна Тычинская Российская академия народного хозяйства и государственной службы при Президенте РФ, Среднерусский институт управления-филиал Автор
  • Наталья Петровна Грачева Российская академия народного хозяйства и государственной службы при Президенте РФ, Среднерусский институт управления-филиал Автор

DOI:

https://doi.org/10.22394/2071-2367-2017-12-2-151-158

Keywords:

marketing activity, development concept, marketing, banking services, customer orientation, corporate clients

Abstract

n the article features of realization of marketing activity in sphere of bank services are considered. The authors analyze marketing activities implemented by PJSC Sberbank. It is substantiated that the marketing concept being implemented is aimed at achieving a technological breakthrough as the main basis for the implementation of the development strategy of the bank. The directions for improving the management system of marketing activities and ensuring the development of strategic programs in the sphere of banking services are developed.

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Published

2017-02-15

Issue

Vol. 12 No. 2 (2017)

Section

Статьи

How to Cite

Тычинская И.А., Грачева Н.П. IMPLEMENTATION OF MARKETING ACTIVITY IN THE SPHERE OF BANKING SERVICES // Среднерусский вестник общественных наук. 2017. Vol. 12, no. 2. P. 151–158. https://doi.org/10.22394/2071-2367-2017-12-2-151-158